POC Project for BSNL

Case Studies: 15 GHz, 4XE1, Integrated Digital Microwave

Objective of this POC (Proof of concept) was to increase the subscriber base of broadband connections and increase the sale of BSNL owned modems for BSNL in Tri City Chandigarh, Mohali and Panchkula. After detailed working, Pragyawan have deployed their team of appx. 100 members to work on this POC with BSNL local staff. Pragyawan comprises a perfect mix of experienced consultants and dynamic youth—resulting in a potent combination of stability and aggressiveness. Duration of this POC was January 2016 to March 2016 (3 Months). 

Key Service Offered during POC:
⦁ Customer insights and segmentation
⦁ Marketing and brand strategy
⦁ Customer experience
⦁ Loyalty
⦁ Go-to-market strategy
⦁ Product and category management
⦁ Pricing
⦁ Sales and channel effectiveness
⦁ We achieved the below result in 3 months POC: